Design Leader & Creator of Products
Co-Founder & Creative Director, at Squeak Knights (previously Silent Floor Solutions)
Squeak Knights is a service dedicated to the silencing of squeaky floors, using a proprietary process invented and perfected by our team.
As the Co-Founder and Creative Director at Squeak Knights since its inception in 2009, I've been responsible for the company’s digital and physical presence. Responsible for branding (and rebranding), trademarking process, franchise setup, digital-marketing, trade-show booth design and organization, pricing strategies, and much more.
I've been responsible for ensuring that the Squeak Knights brand is cohesive throughout all customer interaction points; such as graphics, web, ads, yard signs, trade-shows, car wraps, video, staff training, etc.
Please see some sample work below.
NOTE: Sample work includes highlights from both present and past brands, Squeak Knights and Silent Floor Solutions.
Illustration Series for Use in Print, Blog and Web
Acting as the Art Director for the creation of these illustrations, my aim was to create imagery that would help the company communicate Silent Floor Solutions' (now Squeak Knights) message in a relatable and tangible way for a variety of print and web applications.
Painter Marina Feldman is credited for creating all of these pieces.
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Print Marketing Materials
For a business, flyers, door-hangers, note-pads, business cards and yard signs are standard methods of delivering its message to private consumers. Over the years of heading the marketing efforts for Silent Floor Solutions (now Squeak Knights), I have embarked on many such projects, contracting different designers and suppliers as the company evolves and continues to grow.
Tradeshow Booth Design
Starting from the second year in business it became apparent that a service for squeaky floor repair would be best presented and explained in person. With the help of our amazing team, I was able to design, develop and build this tradeshow booth design. The aim was to create an inviting, open concept environment, where our staff and customers would feel at home and be able to speak about their specific flooring issue.
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Video Series
Have a look at some sample videos created over the years. Our aim was always to build trust with our potential customer, to answer their potential questions, and lead to Squeak Knights (previously Silent Floor Solutions) gaining an excited new client!