Industrial Designer, at Cervelo Cycles
For nearly seven years I had been the sole Industrial Designer at Cervelo Cycles. I had the opportunity to push the product design boundaries of this high performance, world renowned cycling brand. As the Industrial Designer on the team, I was responsible for providing design direction to this team of outstanding Mechanical, Aerodynamic and Structural Engineers. Thanks to my design philosophy and understanding user centered design, I was able to balance the structural, aerodynamic, mechanical and biometric inputs of our engineers, in order to create sensible, cohesive, manufacturable and beautiful products.
In a way, the P5 is the culmination of nearly seven years of my experience at Cervelo. Almost all of the aspects of the Engineering team’s expertise was required for this cutting edge project. All of our years of working as a team came together to make the P5. Yes, the primary aim was to make the world’s most aerodynamic race worthy bicycle, but the aims of stiffness, light weight, ride quality, ease of assembly and disassembly, service, compatibility and striking beauty, were not trailing very far behind.
In the words of the end-user